Practical product builds
From idea to usable product, without the bloat.
We build focused, opinionated applications that solve specific problems - internal tools, fully-fledged web and mobile apps, or standalone products in their infancy.
Ideal for internal tools and applications at any stage · Typical engagement: 4-12 weeks
What you get
Outcomes you can expect from an engagement.
- A scoped-down, launchable version of your idea that users can actually touch.
- A clear architecture that won't collapse under the first real customer.
- Thoughtful UX and flows that assume non-technical users.
- A roadmap for what to build next once the first version ships.
A good fit if…
When this service tends to deliver the most value.
- Founders who need a real MVP, not a prototype that falls apart.
- Teams needing internal tools that play nicely with existing systems.
- Service businesses turning repeatable work into a product.
How we work
A typical engagement from first call to launch.
- 01Product discovery and ruthless scoping of the first version.
- 02Architecture and data modeling to keep things simple but extensible.
- 03Implementation of front-end, back-end, and integrations.
- 04Launch, feedback loop, and iteration based on real usage.
Typical stack
Common tools and platforms we use for this type of work.
Next.js / ReactDjango / Node / NestPostgresTailwind CSSShadCN UI
Client impact
Shipping the version that actually gets used.
Our best app projects are the ones where we help clients say ‘no' to everything that doesn't serve the first real users. By taking a product-minded approach, we've helped teams launch lean, focused tools that earn trust quickly and can grow over time without collapsing under complexity.
- An internal ops tool replaced a chain of email threads and spreadsheets, cutting cycle time on a key workflow by over 50%.
- A client portal gave end-customers self-service access to information that previously generated hundreds of support tickets a month.
- Several founders have used the first shipped version of their app to close key customers and validate their business model before over-investing.